This article is part of the Events Insight series paid by Cvent.
Hybrid events can broaden your audience and brand exposure, provide an international perspective and provide a richer experience to everyone involved. But there is a lot of misconception about what is included in the hybrid event format and the best ways to organize these events.
Misconception 1: The virtual element of a hybrid event is just a livestream
By the simplest definition, virtual events are a combination of individual and virtual events. However, simply recording your event and streaming it live is not enough to call it a hybrid. Hybrid is the secret ingredient for the phenomenon Engagement And in order to engage with a virtual audience you really need to think about the full experience you provide them.
Misconception 2: Offering a virtual component to your event will reduce attendance in person
Most audiences will not see the virtual offer instead of attending in person. Instead, offering a virtual experience for your event can expand the reach of your event and introduce it to a new audience. With your event available, you can attract participants from all over the world. You can finally invite people who might be interested in your event but previously were only geographically limited to being offered individually.
Myth 3: You don’t need different tricks to get involved, both virtually and personally.
A good hybrid event is a balanced work in which individual and virtual audiences are treated equally. However, this does not mean that you can get away with using the same connection tactics for both audiences. Your ultimate goal should be: one event, two experiences.
Forgetting to adapt and adapt to an online audience is a common mistake among speakers and event hosts. To avoid doing so, be sure to welcome both your virtual and physical at the beginning of the event so that those in the room know that your virtual audience is also an important part of the event.
Avoid ‘webinar fatigue’ by including material that promotes cinematic appeal or dialogue between speaker and audience. Schedule question and answer sessions and behind-the-scenes content during personal coffee breaks so that your online participants never look at an empty conference room.
Misconception 4: You will not be able to provide personal contact to virtual participants
Facilitating virtual attendant interaction may seem difficult, but there are many session formats that can help. One example is virtual roundtable discussions that allow participants to connect and network with each other. You can also host live Q&A sessions that allow participants to participate, both virtually and individually.
When you start planning your next hybrid event, don’t get confused. Here are 5 tips to set you apart for your next hybrid event that will set you apart from others.
If you want more in-depth tips on hybrid events, take a peek at Cvent’s exclusive ebook.
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