Apple CEO Tim Cook speaks at Apple’s Worldwide Developer Conference (WWDC) on Monday, June 4, 2018 at the San Jose Convention Center in San Jose, California.
Apple said Monday it paid $ 60 billion to developers in 2021, up from a total of $ 260 billion since the launch of the App Store in 2008. This is a statistic that indicates that App Store sales are growing rapidly.
In comparison, Apple said it paid developers a total of $ 155 billion in 2019 after launching the App Store in 2008.
And at the end of 2020, he said, he paid 200 billion, an increase of $ 45 billion. Monday’s figures show a surge of $ 60 billion.
The figures come as part of a larger announcement from Apple aimed at boosting its services business, an important signal to investors and analysts who prefer to see Apple make money not only by selling hardware, but also by selling services and apps. Its customers download such applications.
Apple pays developers between 70% and 85% of Apple’s total revenue from its App Store, which absorbs between 15% and 30% of sales from digital purchases made in apps.
In the past, it was possible to estimate Apple App Store’s total revenue, assuming that 30% of Apple App Store’s total sales were developer payouts. But over the past year, the company has changed its pricing structure several times in response to regulatory and legal challenges.
Notably, in 2021, Apple introduced the Small Business Program, which reduced commissions for developers earning less than $ 1 million per year by 15%. It is estimated that 98% of app store developers fall into this category, but this is only a small fraction of the total sales. Apple also introduced the News Apps program, which will reduce the rate by 15% if it provides content to Apple News in August.
For all developers, Apple also wants only 15% instead of 30% of second year subscriptions.