Founded in 2013, Bangladesh Chaldal was one of the first grocery delivery startups in the world to use the “dark” store model, taking orders from its own warehouse instead of retail stores. Now the company says it is the country’s second largest grocery player and largest grocery e-commerce platform, with 27 warehouses in four cities. With the recently closed 10 million series, Chaldal plans to expand to 15 new cities. The round was led by Tavet Henriques, co-founder of Wise; Topia’s chief production officer Stan Tamakivi; And research capital, with the participation of the Mir Group.
When Chaldal was launched in ldaka eight years ago, it first took orders from a local grocery store. But most of the retailers in the city are very small and Chalal was unable to guarantee that the items would be available to its customers. As a result, he decided to start building his own network of warehouses.
Wasim Alim, co-founder and CEO, told TechCrunch, “InstaCart was still a dominant model when we started, but we took a different approach and said we wanted to deliver from our own warehouse because it leads to better inventory management. Is. “
The company now has 27 warehouses in four cities (Dhaka, Narayanganj, Chittagong and Jashor). It will expand to 15 new cities and plans to open 50 warehouses by the end of this year. In addition to its core grocery delivery, Chalal GoGo Bangla will expand its on-demand logistics service for small e-commerce businesses and the Chaldal Vegetable Network, connecting farmers directly to retailers. It plans to start a direct consumer pharmacy.
Chalal claims to have generated revenue of 40 40 million and placed 2.5 million orders in the last 12 months, growing 120% per year. It currently sells about 8,500 types of products and plans to increase it to 30,000 SKU by December.
Aleem says Chaldal’s main grocery operations have been profitable for some time, and he only invests cash to build his technology or launch new verticals. One reason he is able to make money is because Chaldal started delivering as early as possible, sending riders from his full-time fleet with multiple orders at a time (he recently started a part-time driver program). Batching also means that Chaldal can deliver in as little as 15 to 30 minutes.
Chalal also worked closely with suppliers and manufacturers. “We are one of the most efficient online grocery retailers in the world that has invested in us compared to our size, and the main reason is that we are really working with our supply chain and all those details.” Said.
For example, it produces directly from farms, and partners with large manufacturers such as Unilever. “Walmart and stores like it don’t exist here, they are mostly small retailers, so we were able to have a huge impact on the supply chain side of things,” Alim said. “We have continued to expand our micro-warehouse model and as part of the delivery mechanism we have created, many small merchants, have started supporting,” including many vendors who signed up for Gogo Bangla during the epidemic.