The Game Awards 2021 hits a record 85M livestream views

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Game Awards 2021 set a new record of 85 million livestream views for the December 9 broadcast of its awards and game announcements.

The eight-year-old video game celebration took place face-to-face at the Microsoft Theater in Los Angeles with a much smaller crowd than in 2019, the most recent previous personal show. But it topped the global livestream record of 83 million views last year. The online growth rate increased to 84% in 2020, but the 2.4% growth this year reflects the growth of gaming as the epidemic boom hit the peak.

Nevertheless, the show has seen stunning growth since its first web-based event in 2014, when it received 1.9 million views. And it tells you how much gaming and game culture has evolved in the meantime.

It featured The Matrix Resurrection stars Keenu Reeves and Kerry Ann-Moss, Jim Carrey, Ben Schwartz, Guillermo del Toro, Hidio Kojima, Simu Liu, Ming-na Wen, Giancarlo Esposito and more.

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Above: Live band song about Cuphead: The Delicious Last Course at the Game Awards.

Image Credit: Dean Takahashi

It also featured performances by Sting, Imagine Dragon and The Game Awards Orchestra, directed by Lorne Balf.

And the show gave a glimpse into what’s next in gaming and entertainment with over 30 world premieres of upcoming projects, including Star Wars Eclipse, The Matrix Awakens: An Unreal Engine 5 Experience, Alan Wake II, Sonic 2 and Sonic Frontiers. Wonder Woman, Horizon Forbidden West and much more.

It also had an all-digital, non-friction approach to global distribution. The Game Awards were streamed live on more than 30 digital networks around the world, including YouTube, Twitch, Twitter, Facebook, TikTok Live and Steam, as well as China and Disney + Hotstar, MTV and more than a dozen other digital platforms. Networks in India.

Matrix Stars Keenu Reeves and Carrie-Ann Moss.

Above: The Matrix stars Keanu Reeves and Carrie-Ann Moss.

Image Credit: The Game Awards

On Twitter, The Game Awards delivered a record-setting 1.6 million tweets about the event in 2021. Show trend number. For the 8th year in a row, 1 in the world, commands 11 of the top 30 worldwide trends in conversation.

With YouTube, the official livestream set a new record for viewing time with over 1.75 million hours of viewing on the main feed (no co-streams included), 14% more than the record-setting livestream of 2020.

And on Twitch, The Game Awards distributed 3.35 million unique viewers across all participating channels, including co-streams.

Noble Stallions.

Above: Won the best game of the year at the It Tax to the Game Awards.

Image Credit: Steam

In China, The Game Awards reached new audiences with double-digit growth on platforms including Bilibili, Duo, Hua and Tencent Video.

Official fan voting for the awards has increased by 27% over a year ago to over 23.2 million on TheGameAwards.com and Bilibili in China.

“We are grateful that we were able to return to the individual event in 2021 and continue to build on our success in 2021 with significant international growth,” Geoff Kegley, creator of The Game Awards, said in a statement.

Won a total of three awards, including Hazelight Studios’ It Takes to a Game of the Year. Forza Horizon 5 from Xbox Game Studio and Playground Games, Best Sports / Racing Game, Innovation in Accessibility and Best Audio Design, and Deathloop from Bethesda and Arken Studios won Best Game Direction and Best Art Direction.

Red carpet at Geoff Kegley's Axial Tilt World at the core.

Above: The red carpet at the core of Geoff Kegley’s Axial Tilt World.

Image Credit: The Game Awards

This time the show also featured immersive formats, including Horizon Venues in VR, performances in Cinemark theaters, and a “metavars” experience in Menticor’s core online gaming world.

Game Awards also released a list of its second annual Future Class, made up of 50 talented individuals from around the world who represent the bright, bold and inclusive future of video games. The Game Awards Future Class featured a diverse group of builders, thinkers and dreamers, whose voices enhance and diversify the gaming art form and whose passion strengthens the industry.

Game Awards is produced by executives Keigley and Kimi Kim. Leroy Bennett is the Creative Director and Rich Press Director.

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