The tectonic shifts in player behavior and more, at the GamesBeat & Facebook Gaming Summit

The full Bonkers boom in the gaming industry is old news at this point, although the numbers are still stunning. The industry was valued at $ 178.73 billion in 2021, an increase of 14.4% over 2020 – and almost double the initial estimate for the same period, back in early 2016.

Of course, the epidemic could not be predicted. But understanding how consumer behavior has changed and will continue to change during years of uncertainty and isolation is crucial for professionals across the industry to unlock new growth and monetization opportunities.

That’s why Players’ Behavior is a big theme with the 2nd Annual GamesBeat and other future gaming markets and trends of the Facebook Gaming Summit. At the digital event on January 25, 2022, the lights go out for a day to delve deeper into the much-needed topics facing gaming industry leaders, developers and publishers.

Here’s a look at some of the panels that will explore the major changes in players’ behavior that are currently affecting the industry and drive change in the future.

Tuesday, January 25, 2022, 11:15 AM – 11:45 AM PST

Audience-driven games

Join Metana Oliver Messenger, Jacob Navok, Matthew Ball of Genvid Technologies and EpyllionCo as they talk about a new genre of gaming: audience-driven games. Born from the confluence of social media, sports and cloud gaming, these games provide a more interactive experience for fans. Titles like Genvid’s Pac-Man Community allow players to create their own mazes, and creators can invite followers to play or invite spectators to interact interactively. Genvid has also initiated Massive Interactive Live Events (MILEs), such as Rival Peak, a part-game, part-TV show. This panel will talk about the good, bad and ugly aspects of audience engagement as well as the challenges and opportunities.

Tuesday, January 25, 2022, 12:15 pm – 1:15 pm PST

Social Impact of Games: Virtual Round Table

There is a growing interest in gaming diversification and inclusion efforts, especially in the wake of many disturbing revelations about what is happening behind the scenes in many studios. Right now, studios are evolving at the moment to drive real-world impact, and inspire others to use the world of games for information, education, solutions and support.

The round table discussion will feature industry leaders, Sime Dink of Contact Contact Games, Susanna Pollack of Games for Change and Christina Amaya of Latinx in gaming to discuss the unique power of sports and how those communities have the potential to be platforms. Social change, and creatively they are pushing the gaming world to do more than just enjoy and play.

Tuesday, January 25, 2022, 1:05 pm – 1:35 pm PST

Reach more players through inclusive game design

Content game design is good for business, good for the bottom line and overall just a good strategy. This mix of creative experts from across the industry, including Tara Walker at Microsoft, Xbox Game Studio Accessibility Lead; Osama Dorias, senior game designer at WB Games Montreal; Laura Techlemarium, Director of Product Innovation, Animation at Netflix; And Renee Gittins, IGDA’s executive director, will come together for an inspiring discussion about inclusion. They will talk about the many ways to think, access and incorporate into the gaming experience, and they will share the right ways to engage more players and build an enthusiastic fan base, from the design to the development process.

The peak is right around the corner. Learn more about what’s on the Summit agenda, who’s coming and more here and then be sure to register to reserve your place!

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *